• The Play to Earn model has been the starting point in the NFT gaming development, but it has created a difficult concept where players are not as interested in making money as in having fun.
• A new branch of industry is emerging that focuses on engagement, emotions and the best traditions of WEB 2.0 games, combined with the use of NFT.
• NFT space continues to battle user attraction and retention in order to become the realisation of an exciting tool that allows players to immerse in addictive gameplay and unleash their creativity while engaging in the game.

The emergence of Non-Fungible Tokens (NFTs) in the crypto world has been an ongoing trend for a few years now. Initially, it was known for its funny cats, but has since grown into a global phenomenon that is constantly responding to market conditions and user requirements. Recently, the NFT space has been greated with the introduction of the Play to Earn (P2E) model, where users can earn thousands of dollars by completing in-game tasks. This has been a great incentive for most players, as they now had the chance to make money while playing.

However, the P2E model has created a difficult concept where players are not as interested in making money as they are in having fun. This is why many projects that have implemented the P2E model have failed to attract and retain users, as making money during the red market can be quite challenging and these games cannot offer anything interesting.

To address this issue, a new branch of the industry is emerging that focuses on engagement, emotions and the best traditions of WEB 2.0 games, combined with the use of NFTs. This combination is what makes NFTs the realisation of an exciting tool that allows players to immerse themselves in addictive gameplay and unleash their creativity while engaging in the game. This approach to gaming is what is needed in order to attract and retain users.

The NFT space is constantly evolving and it is up to the developers to find ways to make the games engaging and fun. This means introducing things like competitions, rewards and other incentives to keep users hooked and wanting to come back for more. It also means finding ways to make the games more accessible to wider audiences, such as introducing tutorials and helpful resources, as well as making the games more user-friendly overall.

Ultimately, the goal of NFT games is to create an environment where users can have fun, as well as make money. It is only when these two elements are combined that users can truly benefit from the power of NFT gaming. The future of the industry is dependent on developers creating games that are both engaging and profitable, and that offer something unique and different to players. The implementation of the Play to Earn model is a great start, but it is up to the developers to continue to innovate and find ways to make the NFT space a fun and profitable experience for all.